Why everything feels chaotic, what’s really happening, and how to lead when the rules no longer apply.
There’s a reason the world feels like it’s on fire.
It’s not just the politics. Not just the economy. Not just the noise.
It’s the cycle.
Welcome to the Fourth Turning—the final chapter in a generational pattern that resets everything: leadership, institutions, culture, even who we trust and follow.
We’ve been here before.
And it always ends the same way: with a reckoning… followed by rebirth.
What Is the Fourth Turning?
It’s the final season in a historical cycle defined by generational theorists William Strauss and Neil Howe. Every 80–100 years, America goes through a full cycle of four “Turnings”:
- The High – Institutions are strong, and people trust the system.
- The Awakening – People get restless. Individuals start to rebel.
- The Unraveling – Institutions decay. Division deepens. Cynicism spreads.
- The Crisis (Fourth Turning) – Systems collapse. Power is restructured. A new order is born.
Each Turning lasts about 20-25 years.
We entered the current Fourth Turning in 2008. The end? Somewhere around 2030.
What Humans Are Like in the Fourth Turning
This isn’t a time for comfort. It’s a time for clarity.
Here’s how people behave when everything feels like it’s up for grabs:
- They’re tribal. People cling to identity and ideology. The center cannot hold.
- They want leaders, not managers. Clarity beats consensus.
- They’re tired of talk. Action, results, and courage win attention.
- They either adapt—or get crushed.
Some people rise. Most freeze. Others fight the wrong battles.
The winners? The ones who understand the cycle—and lead through it.
What Does This Mean for You (and Your Business)?
The rules have changed. The old models don’t work.
If you’re still selling to people the same way you did in 2015, you’re already behind.
You’re either:
- A legacy protector (trying to hang on),
- A revolutionary (trying to burn it all down),
- Or a builder (crafting the new systems that will last for the next 80 years).
Choose wisely.
What Comes After the Fourth Turning?
The First Turning.
A rebirth. A reordering.
But make no mistake—that new beginning is shaped by whoever had the guts to lead when it was hard.
If you’re reading this, you’re not here by accident. You were built for this moment.
The Mansfield Chamber Was Built for the Fourth Turning
We’re not a social club. We’re not a “me too” chamber.
We’re a command center for builders, strategists, and leaders who know the future won’t be inherited—it will be constructed.
So here’s the challenge:
Stop waiting for things to go back to normal.
Start building what’s next.
This is the turning.
Lead like it.
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