The Super Weapon of Marketing

According to recent research when selling B2B, strategies that appeal to emotions are 7x more effective at driving long-term sales, profits and revenue than rational messaging.  Yes, that’s right we don’t want to buy your stuff because it makes good logical sense.  Evidently we want to buy because you made us feel something.  What does... Continue Reading →

How To Build Your Network By Volunteering

Why volunteer? With busy lives, it can be hard to find time to volunteer. However, the benefits of volunteering can be enormous. Volunteering offers vital help to people in need, worthwhile causes, and the community, but the benefits can be even greater for you, the volunteer. The right match can help you to find friends,... Continue Reading →

I’m Bored!

Entertainment is all around us but, is too much stimulation boring? Did you know that our attention spans are now thought to be less than that of a goldfish (8 seconds).  We’re hard wired to seek everything that is “new”.  It gives us that little hit of dopamine and it feels oh so good!  Then... Continue Reading →


Imagine you're in a room full of people. You all want the same thing, but you don't know how to get it. Some of you are trying to push your way in front of others, some of you are using brute force, and some are trying to seduce your way in. The thing is: none... Continue Reading →

The Concept of Work

The human spirit and capitalism The essence of work, the human spirit and capitalism are all intertwined in unique ways and often provide a prime example of the human condition. Work embodies a sense of purpose, the concept of toiling in order to achieve a greater good, furthering our collective evolution as a species. Yes,... Continue Reading →

Information is Power

In business we have two choices; we either follow or we lead.  I often use the example of a flock of birds.  The lead bird provides direction but also reduces air drag so the birds behind can fly for longer distances.  In business the market leader is the one with the new idea, the innovator,... Continue Reading →

To Lead or To Manage?

Well, if you’re trying to grow sales you better be doing both and know thedifference! There is a difference between management and leadership. The word managemeans to control, to be in charge of, to direct or to administer. You can managethe process or system but you cannot manage people. Why, because if youhaven’t noticed lately... Continue Reading →

How to Win the Game of Sales & Customers

There have been brands that do an amazing job of creating tremendous value that their customers just can’t get enough.  But how do they do it?  I mean you want to be irresistible, right?  You want people to not only keep coming back but to bring new customers with them.  If we use brands like... Continue Reading →

Who Do You Know That Does This?

Volatile emotions Outbursts Temper tantrums Mood swings Over-reaction Hypersensitivity Inability to take criticism Jealousy Inability to forgive Dependence Inappropriate dependence on others Being easily influenced Indecisiveness Making over-hasty judgments Fear of changeNeed for excitement Need for immediate attention Needing instant gratification Impulsiveness Superficial values Thoughtlessness Lack of or poor social skills Inability to control finances... Continue Reading →

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