The Super Weapon of Marketing

According to recent research when selling B2B, strategies that appeal to emotions are 7x more effective at driving long-term sales, profits and revenue than rational messaging.  Yes, that’s right we don’t want to buy your stuff because it makes good logical sense.  Evidently we want to buy because you made us feel something.  What does... Continue Reading →


Imagine you're in a room full of people. You all want the same thing, but you don't know how to get it. Some of you are trying to push your way in front of others, some of you are using brute force, and some are trying to seduce your way in. The thing is: none... Continue Reading →

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