Have you ever walked into a networking event, ready to captivate the room with your brilliant business idea, your stunning statistics, and your gripping elevator pitch? While enthusiasm is a key ingredient to entrepreneurship, it can sometimes overshadow a fundamental business truth - it's not about you; it's about your customers. Imagine a networking event... Continue Reading →
Picture this – it's a warm Sunday afternoon, you're lounging in your favorite chair, coffee in one hand and a captivating novel in the other. You're not merely reading words on a page, you're embarking on a journey. Why? Because you're engrossed in a story, a narrative that's evoking emotions, building connections, and forging an... Continue Reading →
In the fast-paced world of business, the rule is pretty simple - if you want to grow, you've got to connect! Whether it's your hardworking team, your loyal customers, industry buddies, the community you operate in, or even potential investors, strong connections can supercharge your journey to success. So, let's dive right in and explore... Continue Reading →
According to recent research when selling B2B, strategies that appeal to emotions are 7x more effective at driving long-term sales, profits and revenue than rational messaging. Yes, that’s right we don’t want to buy your stuff because it makes good logical sense. Evidently we want to buy because you made us feel something. What does... Continue Reading →
Imagine you're in a room full of people. You all want the same thing, but you don't know how to get it. Some of you are trying to push your way in front of others, some of you are using brute force, and some are trying to seduce your way in. The thing is: none... Continue Reading →
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