Omni Channel Selling … Will it make you or break you?

Do you want to be in front of the sales trends?  Of course you do. The new age of selling, especially in retail is omni selling. Omni selling and social selling will make or break some brands. According to a study by Gartner, 50% of brands will fail to unify customer engagement in 2022 by not launching on to this trend.

Omni simply means “in all ways and places.”  We could call it ubiquitous selling but omni has a much nicer ring to it. What this means in selling is that you can be everywhere all the time.

The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.

First it was computers, phones, and emails; then it was smartphones, mobile apps, tablets, and social media. These innovations have made the world a dramatically different place, and nowhere is that better exemplified than in the world of retail.

This has all created a unique challenge for retailers; increasingly, it has become a fundamental expectation of the customer to be able to shop anywhere via retailers who maintain a presence ‘everywhere.’

Customers want an online/offline experience across all devices and they expect to get the same, consistent, high quality and connected experience regardless of the device they use.

For example, click-and-collect gives customers the best of both worlds, unifying the experience across online and offline channels, and, of course, it’s been a huge success.  Click-and-collect is when the customer buys online but picks up in the store for faster delivery (not waiting on the package to get to the front door.)

Customers simply don’t care where they shop for your products, so whether it’s eBay, Amazon or Google Products, it’s critically important to ensure your products are ‘there’ so they can be discovered by the millions of users who frequent these sites. This aspect of omni-channel, whereby your products are accessible and visible across the web in various marketplaces and shopping channels, is often considered one of the biggest drivers to going omni-channel.

Who does this apply to?  

  • Mainly B2C (business-to-customer) industries such as clothing, consumer goods, food, beverage, et.
  • (B2B) (business-to-business) companies can simulate an omni-channel retail environment by allowing prospects to request demos, ask for quotes, or schedule consultations across various channels and platforms.

A few tips to get you started.

  • create an app that allows prospects to tour your product on their phone
  • add a “Request Consultation” button on your Facebook profile
  • use Facebook Messenger to provide quick quotes

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