Omni Channel Selling … Will it make you or break you?

Do you want to be in front of the sales trends?  Of course you do. The new age of selling, especially in retail is omni selling. Omni selling and social selling will make or break some brands. According to a study by Gartner, 50% of brands will fail to unify customer engagement in 2022 by... Continue Reading →

Customization: A Consumer Habit

We live in a world where everyone wants their own way, and people expect companies to offer customized options. In today's competitive marketplace, consumers and businesses alike want to do things their own way. If you want to provide your customers with personalized products and services, you need to put the customer first. Instead, look... Continue Reading →

Relationship Selling Goes Digital

“By 2025, 80% of B2B sales between suppliers and buyers will be done digitally,” it's time to make sure the sales force is ready. Sales professionals must learn how to sell how they buy. Literally being on the other side of the virtual table.  This is why continuous education is the new norm. Every salesperson... Continue Reading →

The Proper Care and Feeding of Sales People

Salespeople are on the front lines every day and they are the people that can make or break any business. Keeping them happy and motivated is not just important, it's imperative to the continued success of your business. So, it shouldn’t be any surprise that these successful* salespeople can make you crazy.  They are often... Continue Reading →

Perceived Value

Close your eyes and imagine a person sitting down to a lobster dinner.  Can you see it?  Good. Now what was your person wearing?  Suit?  Cocktail dress? Or t-shirt and jeans?  What was the restaurant like? Fancy or hole in the wall? We consider lobster to be “special”, expensive, fancy.  Therefore I bet most of... Continue Reading →

The Revolution in Selling

The times they are a changin’ … I’ve been in sales my entire professional career and for the most part, sales was sales.  Yes, we went through some minor changes and buzz words but the process was still a process and nothing was that radical.  But, today, today it’s so very different and I’m not... Continue Reading →

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