Customization: A Consumer Habit

We live in a world where everyone wants their own way, and people expect companies to offer customized options. In today's competitive marketplace, consumers and businesses alike want to do things their own way. If you want to provide your customers with personalized products and services, you need to put the customer first. Instead, look... Continue Reading →

Relationship Selling Goes Digital

“By 2025, 80% of B2B sales between suppliers and buyers will be done digitally,” it's time to make sure the sales force is ready. Sales professionals must learn how to sell how they buy. Literally being on the other side of the virtual table.  This is why continuous education is the new norm. Every salesperson... Continue Reading →

The Proper Care and Feeding of Sales People

Salespeople are on the front lines every day and they are the people that can make or break any business. Keeping them happy and motivated is not just important, it's imperative to the continued success of your business. So, it shouldn’t be any surprise that these successful* salespeople can make you crazy.  They are often... Continue Reading →

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